“It’s also important to use both positive and negative messaging, including giving people credit when they are making an effort for a long period of time and telling them what’s going well,” she says. And timing is important. “When something changes that is alarming, make sure you have something important to say about it and pair that with a specific behavioural action you want people to take to react to the risk, so they will pay attention.”
For the individual citizen, Slovic says it’s about changing our mindset and engaging in slower, deliberate thinking. He points to a famous quote from Holocaust survivor Abel Herzberg: “There were not six million Jews murdered; there was one murder, six million times.”
Slovic advises thinking about the lives and stories of individuals. “You have to use slow thinking to appreciate the individuals beneath the surface of the numbers,” he says.
And even if it’s unpleasant, we shouldn’t just turn a blind eye. “If you feel like something isn’t relevant to you or you can’t do anything about it, you might not want to pay attention to it and make yourself upset,” he warns. But he adds: “You put your head in the sand at your own risk.”
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Emotional Extremes
For many of us, the coronavirus crisis has triggered some unfamiliar emotions, and made others feel more intense. In this series, we explore the root of these reactions, whether they have hidden benefits and how we can learn to navigate them better.
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